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10w ago

How do you explain “Chief Growth Officer” to a 9-year-old? With Taylor Swift analogies, obviously. In this hilarious and surprisingly accurate moment from Episode 43 of The Snarketing Podcast, Robyn Freye of Stagwell joins Matt Wurst and Valerie Vespa to break down her role in terms any pop-obsessed elementary schooler could understand. From Taylor to Selena Gomez to Sabrina Carpenter, Robyn compares her job—connecting agencies, clients, and opportunities—to being the behind-the-scenes force that makes the spotlight moments shine. Bonus points for describing pitch chaos as “reality TV you get paid to produce.” You’ll never look at agency growth the same way again... or maybe you’ll just start assigning every marketing role a pop star persona.

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