Performance gets the headlines, but you can't keep selling to the same people who are in-market…
Performance gets the headlines, but you can't keep selling to the same people who are in-market today. Amit Sharan, SVP Marketing at Tatari, makes the case that brands hit a maturation point where they have to do both, and that "old school" metrics like brand sentiment, unaided awareness, and reach and frequency still earn their place at the table. Matt Wurst and Valerie Vespa talk through why the fuzzy stuff still pays off.
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Posted in Media Innovation. The evolution and revolution in media
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