TikTok Marketing Lessons: What does it take to succeed on TikTok? In this fun and insightful clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, reflects on being one of the first brands to launch a TikTok hashtag challenge—and what it taught her about creating platform-appropriate content. Ashley’s key advice? Don’t show up like a “40-year-old soccer mom” on TikTok. Instead, know your audience and deliver the content they want to see. She also discusses how TikTok and the evolution of media have made consumer-centricity non-negotiable for marketers.