From Snark to Marketing Success: Can a technical background lead to a career in marketing? Absolutely. In this highlight from Episode 37 of the Snarketing Podcast, Michelle Froah, Chief Marketing & Innovation Officer at ETS, joins Matt Wurst and Valerie Vespa to discuss how anyone can pivot to a marketing or strategy career. Michelle emphasizes that it’s not where you start but the skills you build and the vision you pursue that determine your path. From snarky beginnings to strategic success, discover how to chart your own journey in marketing.