In this Snarketing Podcast highlight, Gayle Troberman, CMO of iHeartMedia, reveals a shocking truth: most listening still happens on broadcast radio, yet marketers only allocate 9-10% of their budgets to audio. Why? Visual bias. While brands obsess over logos and end cards, they’re missing a massive, engaged audience. Audio delivers real relevance—whether through podcasts, streaming, or traditional radio. If you're overlooking broadcast radio, you’re leaving impact (and revenue) on the table.