How Jeans Build Brand Loyalty: What’s the secret to building brand loyalty? For American Eagle, it’s all about jeans. In this compelling clip from The Snarketing Podcast, Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters, explains why denim remains the cornerstone of their customer loyalty strategy. Ashley breaks down how focusing on what your brand does best creates emotional connections that keep customers coming back—again and again. But she also highlights the challenges of maintaining loyalty in an era where convenience and price dominate fringe categories.