How do you turn brand loyalty into real growth?
How do you turn brand loyalty into real growth? 🤔 Vinny Rinaldi, VP of Media and Marketing at Hershey’s, joins co-hosts Matt Wurst & Valerie Vespa on The Snarketing Podcast to break it all down. In this clip, Vinny shares how Hershey’s is rethinking influencer marketing, brand advocacy, and community-building—from signing a year-long deal with the New Heights Podcast to tapping into the viral power of LeBron James, Bleacher Report, ESPN, and more. The result? A Reese’s-fueled media moment that proves brand partnerships aren’t just about placement—they’re about shared influence and cultural momentum.
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From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in Media Innovation. The evolution and revolution in media
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