Forget panels and PowerPoints—Sport Beach is where brands, culture, and athletes actually collide. In this clip from Episode 43 of The Snarketing Podcast, Robyn Freye, Chief Growth Officer at Stagwell, joins Matt Wurst and Valerie Vespa to unpack how Sport Beach has evolved from a Cannes moment into a full-blown cultural platform. Robyn dishes on how Stagwell is ditching the cocktail-and-network schtick for something way more real—where CMOs, athletes, creators, and digital leaders can collaborate instead of just talk. From CES to the Super Bowl to Davos (yes, flip-flops were a topic), Sport Beach is showing up wherever brand energy meets cultural heat. If you thought sport and marketing only collided during a halftime ad, think again.