Why are independent agencies booming while holding companies keep merging themselves into oblivion? George Musi, Chief Business Officer at Night Market, breaks it down in this no-BS Snarketing Podcast highlight. George explains why top talent is fleeing bloated agency networks in favor of leaner, faster, purpose-driven shops. It’s not just about ownership—it’s about passion, proximity to decision-makers, and the freedom to move at the speed of change. Clients are tired of complexity. Indie agencies are thriving by doing what holding companies can’t: making it simple, smart, and actually work.