Why are independent agencies booming while holding companies keep merging themselves into oblivion?
Why are independent agencies booming while holding companies keep merging themselves into oblivion? George Musi, Chief Business Officer at Night Market, breaks it down in this no-BS Snarketing Podcast highlight. George explains why top talent is fleeing bloated agency networks in favor of leaner, faster, purpose-driven shops. It’s not just about ownership—it’s about passion, proximity to decision-makers, and the freedom to move at the speed of change. Clients are tired of complexity. Indie agencies are thriving by doing what holding companies can’t: making it simple, smart, and actually work.
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