If you're the first marketing hire, here's the part the LinkedIn complaint posts leave out: it's on…
If you're the first marketing hire, here's the part the LinkedIn complaint posts leave out: it's on you to teach the founder and CEO what marketing actually does. Amit Sharan, SVP Marketing at Tatari, learned it firsthand pitching a brand refresh to an executive team that had never fielded a creative question in their lives. "Didn't we hire you for this?" Yes, and explaining why it matters is the job. Matt Wurst and Valerie Vespa get the advice every early-stage marketer needs to hear.
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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