Only 7% of Followers See Your Post
Instagram just admitted it: roughly 7% of a creator's followers actually see any given post. Brooks explains what that means for brands still buying creators like billboards — and the two-part fix she's pushing clients toward: a tighter paid strategy, plus working with creators whose audiences actually trust them through the AI slop.
Hosted by Matt Wurst & Valerie Vespa, featuring Brooks Miller, EVP of Creators at Edelman and UEG.
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