Jessica Blumberg, co-founder of Hunterblu, shares a hilarious story about introducing her 78-year-old mom to AI—and accidentally spawning a senior poetry collective in the process. But beyond the laughs, Jessica makes a razor-sharp point about how AI should be used in media: to offload the busywork so teams can focus on high-level, strategic thinking that actually moves the needle. In this highlight from Episode 45 of the Snarketing Podcast, hosted by Matt Wurst and Valerie Vespa, Jessica drops insights on: – Why AI should make your job easier, not replace it – The importance of teaching your team to check AI, not blindly trust it – How a strong agency culture keeps tech in its place