Programmatic media isn't a "set it and forget it" tool, and SharkNinja's Dave Kersey isn't shy…
Programmatic media isn't a "set it and forget it" tool, and SharkNinja's Dave Kersey isn't shy about what it takes to earn his trust. In this clip, the Global Head of Media breaks down the tech fee conversation most brands avoid, and why transparency on cost against ROAS matters more than the discount. Matt Wurst and Valerie Vespa dig into it on the Snarketing Podcast. Full episode with Dave Kersey out now. #SnarketingPodcast #SharkNinja #Programmatic #AdTech #MediaBuying #Marketing #DaveKersey
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Posted in Media Innovation. The evolution and revolution in media
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