Can media and creative truly be separated? Vinny Rinaldi, VP of Media & Marketing at Hershey’s, joins co-hosts Matt Wurst & Valerie Vespa on The Snarketing Podcast to challenge the industry’s obsession with “brand vs. performance.” In this clip, Vinny explains why all media should perform, why creative and media must work hand in hand, and why the real goal of marketing is to drive sales and share. Forget the buzzwords—this is the art of creative media done right.