AI is not a side quest anymore. Jason Acker, VP of Media and Digital for North America at Diageo, breaks down why brands would be “crazy” not to invest in AI right now, and why the shift feels like it happened overnight.
In this excerpt, Jason shares how Diageo is building AI capability to drive real productivity, from internal ways of working to smarter consumer reach through AI-powered tools. No hype. No magic dust. Just the practical reality that accessibility and investment have changed the game for every marketing team.
If you are still waiting for AI to “settle,” this is your sign it already did.
