The marketing funnel had a good run.
The marketing funnel had a good run. It’s just not surviving what comes next. In this Season 3 recap clip, Matt Wurst and Valerie Vespa dig into why discovery and conversion are collapsing into a single moment. Thanks to modern tech, people can see something and buy it immediately. Out of home turns into walk-ins. Mobile turns into checkout. Content turns into commerce. No waiting. No nurturing. No funnel. The real tension isn’t conversion anymore. It’s relevance. Everyone wants to be a network. Everyone wants attention beyond page views. And that’s creating a massive identity crisis across media, platforms, and brands. Either it gets messier or it finally snaps into place.
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Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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