In a world obsessed with KPIs and ROI decks, Anjali Virmani argues that the real winners in media…
In a world obsessed with KPIs and ROI decks, Anjali Virmani argues that the real winners in media will be brands that build trust, surface quality, and create meaningful moments. She talks about why attention is not enough if people do not feel anything, and why humanity and empathy still sit at the heart of great creative work. The full episode zooms out to connect this idea to Time Out’s global mission, from food halls to festivals to city guides that actually matter.
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Posted in Great Creative. Diving into the best of outcomes of the creative process
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