Live from the ANA Masters of Marketing in Orlando, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, shares her favorite moment from the conference — how General Motors is using AI to revolutionize both car manufacturing and creative production. What was once 40% AI-assisted is now 80%, proving that artificial intelligence is transforming not just how we build, but how we brand. Tune in for insights on applied AI, automation, and the evolving relationship between technology and creativity in modern marketing.
