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What happens when a “passive” ride turns into an active moment of engagement? In this clip, Megan Ramm, Global Head of Sales at Uber Advertising, breaks down how Uber is redefining creative engagement inside rides and deliveries — from contextual personalization and playable formats to real-time offers that drive action before the ride even ends. Megan shares how Uber’s Creative Studio works upstream with agencies, why in-ride attention is more active than most marketers realize, and how commerce, creativity, and conversion are increasingly happening in the same moment. This conversation is part of a broader discussion on Gen Uber behavior, attention-driven outcomes, creative innovation, and where Uber Advertising is heading next. Watch the full episode to hear the complete conversation.
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Posted in Great Creative. Diving into the best of outcomes of the creative process
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