Live from the ANA Masters of Marketing, Tom Morrissy, Chief Growth Officer at Noble People, shares how his agency built over 150 GPTs — and why 2025 marks the shift from “the year of GPT” to “the year of the agent.” In this fast-moving Snarketing Podcast highlight (interrupted, of course, by a passing bus), Morrissy explains how AI is transforming creative workflows, agency budgets, and client results. His advice for marketers: experiment fearlessly, find the right AI stack for your team, and embrace the evolution from tools to intelligent agents driving the next era of marketing innovation.
