What do chicken nuggets have to do with career growth and consumer insight? Everything, according to Jody Hallman. In this tasty Snarketing Podcast clip, the VP of Integrated Marketing at Perdue Farms shares how her role started with frozen, fully cooked products (yes, including the iconic dino nuggets) — but quickly expanded as she dug into the vertically integrated magic behind the brand. From questioning portion sizes to uncovering deeper stories in poultry production, Jody explains how understanding the why behind the nugget helped her shape Perdue’s broader marketing strategy. Spoiler: it’s not just about chicken, it’s about connection. 🎙 Hosted by Matt Wurst (with Valerie Vespa MIA in Cannes). 🐔 Guest: Jody Hallman, Perdue Farms' VP of Integrated Marketing. 🍗 Come for the nuggets, stay for the marketing evolution.