Cannes might be packed with meetings and pre-planned networking, but according to Jordan Fox, CEO of Ad Results Media (aka ARM), the real game-changers are the unscripted, serendipitous encounters. In this highlight from Episode 46 of the Snarketing Podcast, Jordan shares why those “oh my gosh” moments—the accidental run-ins and spontaneous intros—are often the most powerful catalysts for business growth, partnerships, and unexpected opportunities. Forget the table-stakes agenda. The magic at Cannes is in the randomness, and Jordan makes a strong case for embracing it.