Brandformance? Please don’t make that a thing. In this no-nonsense clip from Episode 45 of the Snarketing Podcast, Jessica Blumberg, co-founder of Hunterblu, takes a stand against marketing’s latest Frankenword—“brandformance.” While she’s no stranger to a good portmanteau, Jessica makes it clear that mashing brand and performance together doesn't magically solve marketing’s biggest balancing act.
Instead, she lays out how Hunterblu helps brands navigate the nuance: embracing strategy-led media planning that blends long-term brand building with short-term performance—without becoming a Google-and-Meta-only shop.
Hosted by Matt Wurst and Valerie Vespa, this segment also explores:
– Why “performance-only” agencies aren't the answer
– The right way to balance brand awareness and KPIs
– What real strategic media planning looks like in 2025
