What does it take to scale a legacy brand while staying true to its roots? In this episode of The Snarketing Podcast, Matt Wurst and Valerie Vespa sit down with Francis Pierrel, CEO of LR Paris, to discuss his journey in leading the company into its next phase of growth. Francis shares how he joined LR Paris after a serendipitous meeting with its third-generation owner—who had built a strong foundation but needed a strategic partner to shape its future. Together, they’ve combined product excellence with structured processes, turning tradition into a scalable vision. Learn how one leader is redefining a heritage brand while ensuring it thrives in an evolving marketplace.