Is your RFP process stuck in the dark ages? Robyn Freye, Chief Growth Officer at Stagwell, joins The Snarketing Podcast crew—Matt Wurst and Valerie Vespa—to torch the outdated pitch process and shine a spotlight on how AI is flipping the script. In this excerpt from Episode 43, Robyn breaks down the absurdity of agencies still battling through traditional RFPs when, plot twist, the client’s AI is doing 90% of the writing. Her hot take? If AI is already in the room, maybe the process needs a massive overhaul. From rethinking briefs to ditching the deck-and-dance routine, Robyn advocates for smarter, more human ways to connect—like collaborative work sessions and, yes, actual dinner conversations. If you're still pitching like it's 2010, it's time to catch up. 💥 Themes: AI in procurement, modern RFPs, agency-client collaboration, future of pitches, marketing innovation