In-housing was supposed to kill the agency.
In-housing was supposed to kill the agency. It didn't. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, tells Matt Wurst and Valerie Vespa why an agency's real value is thinking that reaches past any single brand's four walls, from scale to partnerships no one brand can strike alone. A clear-eyed case for why agencies still matter in 2027. Watch the full Snarketing Podcast episode.
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Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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