The best targeting trick might be remembering what people actually care about.
The best targeting trick might be remembering what people actually care about. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, explains why this year's upfronts and NewFronts finally felt like they were about content and fandom again, and Matt Wurst makes the case that we've entered a post-targeting world. Valerie Vespa keeps it moving. A refreshing take on context beating pure addressability. Full episode on the Snarketing Podcast.
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Posted in Great Creative. Diving into the best of outcomes of the creative process
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