Cultural relevance is great.
Cultural relevance is great. Driving the business is better. In this clip, Jason Acker explains how Diageo approaches cultural partnerships with a clear rule: they only matter if they move the business. Using The White Lotus collaboration with Ketel One and Tanqueray as a real-world example, Jason walks through how long-term creator relationships, trust, and thoughtful execution turned a cultural moment into measurable impact across both on-premise and off-premise sales. This is a masterclass in avoiding “fluffy marketing.” Culture is the entry point, but commercial accountability is the finish line.
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in Great Creative. Diving into the best of outcomes of the creative process
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