Predictions time.
Predictions time. Val calls sports and athlete-brand deals as the dominant storyline. Matt calls "agentic" as the buzzword everyone says and almost nobody has shipped. They land on the thing that actually matters underneath all of it: how any of this connects back to humanity, culture, and real life. Part of our 2026 Cannes Lions preview, the short half-episode where Matt and Val map out the week ahead before the chaos starts. More predictions, packing chaos, and Carlton plans in the full show on YouTube and Spotify.
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