In this clip from The Snarketing Podcast, Brian Monahan, SVP at Albertsons Media Collective, reflects on how his years in advertising agencies shaped his approach to retail media today. Agencies taught him the discipline of being relentlessly customer-centric—starting with consumer insights, then finding creative ways to intersect with their lives. That training now helps him lead Albertsons with a sharper focus on the weekly relationship between grocer and shopper.
