In this forward-looking clip from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, shares her predictions for the next wave of industry transformation. From AI reshaping search and creative workflows to out-of-home (OOH) and in-real-life media offering brands a way to rise above digital clutter, Lucy breaks down what’s next for marketers. Expect both reinvention and revolution as brands chase clarity, relevance, and attention in a noisy, AI-driven world.
