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Rick Milenthal doesn’t hedge on this one. The biggest dead man walking in the agency world is the creative-only shop. To matter as an independent, he argues you need hundreds of millions in media, heading toward a billion. Rick explains The Shipyard’s sweet spot: upper-middle-market clients spending under $100 million, at $2 billion companies rather than $40 billion ones, and why critical mass in media is now table stakes for indies.
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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