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Can Agencies and Creators Coexist? Advertising classes are shrinking every semester, and young talent would rather be creators. Craig Allen, Founder and Chief Creative Officer at CALLEN, says agencies have a fun problem before they have a recruiting problem. Matt Wurst asks the uncomfortable follow-up: if creators are the competition, does it have to be either/or? Craig, Matt, and Valerie Vespa dig into whether agencies and creators collide, coexist, or converge. Hint: buying creators as media is the lazy answer. Full episode on the Snarketing Podcast.
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From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.
Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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