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StrawberryFrog CEO Steve Scutellaro doesn't hold back on what separates an independent agency from the big holding companies. Too many holdcos are selling black box solutions and quietly routing media dollars to businesses they own that never show up on the plan. Steve lays out why staying agnostic, and staying honest about what actually drives outcomes, is the real business case for independence. Full conversation with Steve and StrawberryFrog founder and chairman Scott Goodson on the Snarketing Podcast with Matt Wurst and Valerie Vespa, Episode 72.

By Snarketing Podcast

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From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.

Posted in Media Innovation. The evolution and revolution in media

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