The media pie chart belongs in a museum.
The media pie chart belongs in a museum. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, tells co-hosts Matt Wurst and Valerie Vespa why channel planning is dead and how networked experiences replace the "30% here, 20% there" model that stopped matching how people actually experience brands. A sharp look at where media strategy is really heading. Catch the full episode of the Snarketing Podcast.
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From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in Media Innovation. The evolution and revolution in media
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