Your next audience might not be human.
Your next audience might not be human. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, breaks down what it takes to build media that works for people and for the LLMs deciding what those people see, using a Reddit AMA as the example. She, Matt Wurst, and Valerie Vespa get into AEO, GEO, and why AI discoverability can't live in a silo. The future of search is already on the plan. Full episode on the Snarketing Podcast.
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From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in AI Media Strategies 🤖. Discuss AI-powered media strategies to enhance brand objectives and consumer engagement.
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