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4w ago

Not all podcast ads are created equal—and not all of them are human either. In this highlight from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, explains why host-read ads are still sacred ground in a world increasingly saturated with AI-generated content. While AI might speed up some audio production, it hasn’t cracked the code on authenticity. Host-read ads are a craft, not a commodity—more influencer marketing than media buy. Jordan shares how the magic happens when hosts are empowered to tell a brand’s story in their own voice (not a cloned one from 11 Labs). Oh, and yes—some hosts do go rogue and use AI to save time. Jordan spills on what happens when your favorite podcaster fakes it. 🎙 Featuring real-life humans Matt Wurst and Valerie Vespa. 🤖 (No offense to Al, our resident AI announcer.) Watch the full episode for more on audio authenticity, AI tools, and influencer-brand partnerships.

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Communication

on Snarketing Podcast

  • Storytelling

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