"I want to create a safe space for brands to come and play." Adam Puchalsky, President of Blink49…
"I want to create a safe space for brands to come and play." Adam Puchalsky, President of Blink49 Brand Studio, lays out his vision for a future where entertainment is fully funded by brands, built collaboratively from day one instead of bolted on after the fact. He explains why saying no to a brand integration is just as important as saying yes. Matt Wurst and Valerie Vespa unpack what this actually means for marketers trying to keep up. More on the Snarketing Podcast, for marketers by marketers, with just a touch of snark.
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From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in Media Innovation. The evolution and revolution in media
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