Programmatic is not a channel.
Programmatic is not a channel. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, settles the direct-versus-programmatic debate with a credit card analogy you won't forget, telling Matt Wurst and Valerie Vespa why it's audience and inventory first, buying method second. A great breakdown of how the industry stopped treating programmatic like a dumping ground. Full episode on the Snarketing Podcast.
Published
From the The Business of Media community. Exploring the dynamics and future of media with industry leaders.
Posted in Media Innovation. The evolution and revolution in media
16 views
0 likes