Rick Milenthal has spent 43 years hearing the agency business is dead.

Rick Milenthal has spent 43 years hearing the agency business is dead. Cable was going to kill it. Then the internet. Now AI. His take on The Snarketing Podcast: technology goes obsolete, assets go obsolete, even real estate goes obsolete. People only go obsolete when they stop evolving. Rick and Matt Wurst get into why AI keeps creating new surfaces for marketers, including ads inside ChatGPT, and why pretending to be an “AI native” is its own kind of career death.

By Snarketing Podcast

Published November 11, 2026

From the Creativity community. Exploring the transformative power of creativity in marketing, advertising, branding, as well as social and personal growth.

Posted in The Creative Journey. Sharing impactful stories on the creative journey.

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