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Super Bowl Spots -- One Take, Zero Time to Overthink. Old Spice's "Smell Like a Man, Man" was written in about three days and shot in a single continuous take. No coverage. No punch-ins. No second-guessing. Craig Allen, the spot's co-writer and now Founder and Chief Creative Officer at CALLEN, tells Matt Wurst and Valerie Vespa why the lack of time may be the reason it worked, and why a six-month Super Bowl brief is its own kind of trap. Full episode on the Snarketing Podcast.
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Posted in Great Creative. Diving into the best of outcomes of the creative process
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