The funnel isn't dead.
The funnel isn't dead. It just stopped standing still. Liane Nadeau, Chief Media and Investment Officer at Digitas North America, walks Matt Wurst and Valerie Vespa through the fluid funnel and how someone can go from never hearing of a brand to buying it in a single Instagram session. A smart reframe on how to hold media accountable at every stage. Catch the full Snarketing Podcast episode.
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