Uber isn’t just running video ads — it’s building immersive video experiences.
In this clip, Megan Ramm explains how Uber’s full-screen, sound-on video formats reach consumers at moments of high attention — when they’re riding, waiting, and already in a positive, engaged mindset. With an average of 20 minutes spent in the back of an Uber, the platform creates rare opportunities for brands to connect without distraction or feed fatigue.
Megan shares why attention in motion matters, how context shapes engagement, and how Uber is thinking beyond ads toward experience-driven video environments.
This excerpt is part of a broader conversation on attention as a growth lever, creative innovation, commerce media, and how Uber Advertising is evolving across rides and delivery.
Watch the full episode to hear the complete discussion.
