In this highlight from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, explains the powerful strategy behind T-Mobile’s acquisition of Vistar. She breaks down how T-Mobile’s rich data assets are being integrated into out-of-home (OOH) and in-real-life media to deliver smarter targeting, better accountability, and measurable outcomes. With a “for marketers, by marketers” approach, Lucy shares how this partnership is redefining the future of data-driven advertising and omnichannel measurement.
