In this highlight from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy…
In this highlight from the Snarketing Podcast recorded live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, explains the powerful strategy behind T-Mobile’s acquisition of Vistar. She breaks down how T-Mobile’s rich data assets are being integrated into out-of-home (OOH) and in-real-life media to deliver smarter targeting, better accountability, and measurable outcomes. With a “for marketers, by marketers” approach, Lucy shares how this partnership is redefining the future of data-driven advertising and omnichannel measurement.
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