Retail and commerce media are growing up—and Matt Wurst has a new name for the next phase: community media networks. In this forward-looking clip from the Snarketing x Unlocked crossover, Matt shares his vision for where the industry is headed, moving past the tired “audience extension” model into something more sticky, social, and consumer-driven.
Forget just pushing ads. The future is about audience intention—meeting real people where they actually are, with video, social proof, and connected experiences that don’t just convert, but build community.
