In this insightful moment from the Snarketing Podcast live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, reflects on her 12-year journey in out-of-home (OOH) advertising — and what’s kept her engaged, curious, and ahead of the curve. From early challenges of scale and digitization to reimagining OOH as a way to fund real-world experiences, Lucy shares how leadership in marketing today means staying adaptable, curious, and focused on creating real value, not just more noise.
