In this insightful moment from the Snarketing Podcast live at the ANA Masters of Marketing, Lucy…
In this insightful moment from the Snarketing Podcast live at the ANA Masters of Marketing, Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media, reflects on her 12-year journey in out-of-home (OOH) advertising — and what’s kept her engaged, curious, and ahead of the curve. From early challenges of scale and digitization to reimagining OOH as a way to fund real-world experiences, Lucy shares how leadership in marketing today means staying adaptable, curious, and focused on creating real value, not just more noise.
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