Thinking of winging your next campaign? Robyn Freye, Chief Growth Officer at Stagwell, says: absolutely not. In this sharp excerpt from Episode 43 of The Snarketing Podcast, Robyn joins Matt Wurst and Valerie Vespa to drop some much-needed truth bombs about why testing and market research are non-negotiable—especially in today’s volatile North American market. Yes, launching boldly sounds fun. But one untested message or poorly timed media push can tank your entire effort. Robyn’s advice? Test everything. Channels, messaging, timing—you name it. Don’t fly blind when you’ve got the data to steer. If “let’s see what happens” is still your brand’s strategy… it might be time for an intervention.