When everyone has access to the same AI tools, you don't get innovation.
When everyone has access to the same AI tools, you don't get innovation. You get the average of averages. In this clip from the Snarketing Podcast, Isobel Roberts explains how BrandComms.AI sidesteps the sea of sameness — and it all comes down to what goes into your content store before a single brief is ever submitted. Brand insights, brand codes, proprietary marketing science, and a weighting process that makes sure not everything is treated equally. Because it isn't. RAG might not be a sexy word, but it's doing a lot of work here.
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Posted in The Creative Journey. Sharing impactful stories on the creative journey.
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