In-housing, outsourcing, tech stack stacking—brands are scrambling for growth, but which path actually works? In this Snarketing Podcast highlight, George Musi, Chief Business Officer at Night Market, breaks down the three strategic moves every marketing leader should be weighing in 2024: Partner. Buy. Build. George shares why simply acquiring capabilities isn’t a silver bullet and how true growth comes from knowing when to collaborate, when to acquire, and when to roll up your sleeves and build it yourself. It’s about moving faster and smarter—without sacrificing control or value. Spoiler: There’s a reason he left holding company life behind to help launch Night Market.