Think radio is dead? Think again. In this highlight from Episode 46 of the Snarketing Podcast, Jordan Fox, CEO of Ad Results Media, makes the case for why radio—and strategic audio buys—should still be a core part of your media plan. Jordan and co-host Valerie Vespa dig into the underrated power of radio and streaming audio (like ad-supported Spotify and iHeart), especially when it comes to national reach, lower CPMs, and surprising performance lifts across other channels like CTV. That’s right—audio isn’t just pulling its own weight, it’s quietly making the rest of your media smarter, stronger, and cheaper. If you thought radio was a “melting ice cube,” Jordan’s here to remind you: it’s a $10 billion one, and it’s still very hot.